CIC - 245 MAin campaign

Arrowstreet / 2018

A marketing campaign for the opening of CIC Cambridge’s new space.

About

During my time as a co-op at Arrowstreet , I worked on a few projects with Cambridge Innovation Center. The first project was a marketing campaign as they opened up their third space in Kendall Square. Assisting our Principal and Senior Associate for Graphics, I helped with some creative copy writing and the graphics on the stills for the chosen campaign direction. This campaign would be run on their social media as well as on their large street-facing screen with a large opportunity for viewing from cars and pedestrians. The first series features the CIC buildings and comes from the question, “What propels you?”

The other series stems from similar messaging, graphics, and the idea of a new, propelling the new ‘space’ and all of the amenities that businesses would find there. These would also exist on the screen and social media.